CONCEPT WORK

George gina & lucy

This concept project was created for a winter/spring 2026 launch of the MORPHA BYTCHAN handbag by George Gina & Lucy.  Inspired by monochromatic colour ways & spring blossoms. Created using Google’s Nano Banana Pro via image/moodboard references & natural language text prompts, the images & videos were then edited in Photoshop & Final Cut Pro.  End results include four graphics & one 4k video advertisement for social media.