CONCEPT WORK
George gina & lucy
This concept project was created for a winter/spring 2026 launch of the MORPHA BYTCHAN handbag by George Gina & Lucy. Inspired by monochromatic colour ways & spring blossoms. Created using Google’s Nano Banana Pro via image/moodboard references & natural language text prompts, the images & videos were then edited in Photoshop & Final Cut Pro. End results include four graphics & one 4k video advertisement for social media.